Why can't Mtv be as good as their commercials?

Ok so here's a TV spot for music TELEVISION (I'm not sure who made it) and let me just say, "wow, this ad is 100 times better than anything actually on Mtv." I remember a time when the programming, or more importantly lack there of, on Mtv was far better than the simple video clips of Neil Armstrong planting a modified flag, but no more. Have we finally come to the point where Music Television has become so bottom-line-centric that they will spend more time promoting bad TV than fixing it? Trust me, I love the idea of people dumping money into uber-creative advertising, but seriously people, this isn't the Super Bowl, why can't the show be as good as the commercial breaks?

Now this is good viral

I'm sure everyone's seen this lovely peice of viral for Smirnoff Teas done by BBH NY, but it's awesome. It does remind me of a certain Dynamite Hack video that came out a few years ago though.... (if you don't know what I mean search for "Boys in the Hood").

Numero Uno

So a mere 2 months ago I graduated from college after four long and wonderful years of school. While there I met my fiance, a few of my best friends, and myself. I learned everything from the history of the study of physics (I was even a TA for it) to the ins and outs of the creative process to how much Red Bull is too much Red Bull. These were truly the best years of my life, and I wouldn't trade anything for them. Now though I am out in that big, scary, real world that people were warning me about for years and with no thoughts to grad school I have only one mission at hand, find a job. Now being the bright strapping young buck that I am I figuired it'd be easy. I'd just walk into an agency with my wonderfully crafted book (which I would have had finished by long before graduation) hand it to a CD and be offered a job on the spot (complete with a retainer of enough cash to let me find a decent apartment and still have money left over to buy a beer and a sandwhich). In all reality my book is (almost) done, I work at a Thai Restaurant, and the only way I can't find a decent Reuben anywhere...