Wow-worthy nontrad from Spain

I was clicking through AdverBox and I saw THIS wonderful peice of alternative media from Zapping, Madrid. As you will see, they sew seeds into the cover of a pressbook for "The Jungle Book 2" so, over time, the cover grows. Yes, grass sprouts from the front and back of the book and slowly engulfs it. This is definitely a wow moment, and I really want one of those books!